Dian Ying Ri Bao (Movie Daily News), an entertainment daily newspaper, founded on August 8th 1940, ceased publication on December 1st, 1941. Its founder and chief-editor are not clear, executive editors include Xu Zhuodai. It focused solely on the art of film, especially the latest news of movie studios, film stars and movie houses in Shanghai, with an outstanding character of many publications of film scripts and film songs. The main aim of this newspaper is not to criticize and analyse, but to report. The western films, which occupy a small proportion of the content, in its field of vision are solely Hollywood-films. It has some relative fixed columns, which are mainly about the entertainment news, film scripts, film novels, film songs and questions and answers on films. The number of the published photos is about two or three pieces every issue, highly focused on the photos of famous film stars in everyday life. Their postures reveal much implication of social openness and even somewhat eroticism. The advertisements occupy a relative secondary position, which appear almost only in the centre joints and lower parts of the print pages. Their content are mainly about medicine, jewelry, watches, clothes, new films. There are almost no caricatures in this newspaper.